Prop Joe

What’s scarce in 2017 is time and attention. To earn yours, I’ll need to share some pretty good things. And I’ve learned, painfully, that any idea is worth not its intrinsic value, but the product of that value and the quality of its expression.

If this is going to work, I need to learn how to write.

And I finally get it. You learn to write by writing.

I’m much more comfortable reading the four best books on writing,  and then watching the online course. I commit to working smarter and creating more, to cultivating a practice for the things I really want. Not just learning the f*ck out of them.

So, let’s start here.